Gabba X Nordstan
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Authentic and entertaining concept for a diverse audience
Challenges
Nordstan stands as one of the largest and most renowned shopping centers in the Nordics, nestled in the heart of Gothenburg. It caters to a wide and diverse audience, but effectively engaging such a broad spectrum is no easy feat. However, we recognize that it’s the people who work in Nordstan that truly make it a delightful and memorable experience.
How do you transform one of the Nordics’ largest shopping centers into a personal brand? You let the staff be the face of it.
Results
We quickly realized the need to spotlight the individuals behind the storefronts – the heartbeat of Nordstan. By showcasing the stores in a relatable and inclusive manner, we aimed to portray Nordstan as the safe and welcoming hub it truly is, accessible to everyone. Thus, we devised an interview-style format featuring enthusiastic store employees, bringing both the businesses and their human stories to the forefront. With a touch of humor, we successfully captured the attention and affection of our target audience. The response has been overwhelmingly positive, not only from viewers but also from the businesses in Nordstan, who eagerly share our content on their own channels.
No script, no storyboards just real authentic people. That was the solution
Gabba Agency
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