Record year through social media advertising.

Challenges

Lagunen is a scenic campsite that offers everything for the outdoor enthusiast. A valued destination not least for our Norwegian neighbours.

As the pandemic blankets the world, the tourism sector takes a severe blow. Lagunen loses their primary target group in one fell swoop when the Norwegian border closes, just when they are about to launch their new Glamping concept. Faced with a critical decision – to slow down or forge ahead – Lagunen opts for the latter.

Results

Identifying the customer’s purchasing journey was one of the mission’s critical parameters. Through this understanding, we could tailor messages and direct them towards specific target groups via the right channel selection and budget allocation.

Having the courage to influence the audience earlier in the purchasing journey than previously assumed proved to be the key. Brand-building efforts, combined with engaging and relationship-strengthening advertising on social media, enabled Lagunen to surpass its previous record year by a significant margin.

Our collaboration with Gabba Agency has been fantastic. Their team has helped us scale our online presence significantly with creative strategies and effective execution. They are good at understanding our needs and adapt plans and strategies according to us in a good way! I can highly recommend Gabba Agency!

–

Leon Imming, Lagunen Camping & Stugor

Numbers we are happy to show off.

+90%

Increase in transactions during high season.

1890%

Return on Ad Spend.

+760%

Incarese in traffic during high season.

Are you looking for social media solutions for your business?

Whether you’re aiming to boost engagement, increase visibility or redefine your digital presence, With a proven track record of delivering results, contacting us means unlocking a new era of creative possibilities and strategic insights.