Gabba X Femman
More cases
Playful content for a shopping-friendly audience
Challenges
Femman is a shopping area in the heart of Nordstan. It’s known for its strong and playful brand vibe. The challenge? To reach a wider audience and make Femman stand out on its own, even though it’s part of Nordstan. Femman appeals more to younger folks and families. It’s where you’ll find trendy stuff without breaking the bank.
Results
To attract a younger crowd and families, we focused on adding extra value for them. We did this by sharing fun and authentic tips and showing off a range of products that are both commercial and trendy. We created video concepts where the staff give tips and we adopted a playful approach to showcasing products.
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Gabba Agency
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