Gabba X 60 Garner Nord
More cases
E-commerce that breaks records for the third year in a row.
Challenges
Customers from all over the world flock to the small yarn shop in the ancient spinning factory in Lindome. With a well-sorted and carefully selected assortment, 60 Garner Nord offers sustainable yarns produced under the ethos of slow fashion.
When 60 Garner Nord reached out to Gabba, their primary source of income was the physical store. The objective was to strengthen their website to ultimately become the go-to destination for purchasing their products.
Results
Elon Musk’s Twitter is bigger than Tesla’s, Petter Stordalen’s Instagram is bigger than Strawberry’s. With the insight that personal brands have a greater impact than companies on social media, we chose to center our content tactics around founder Anna.
The combination of a smart channel mix and authentically produced content proved to be the success factor in attracting more customers to 60 Garner Nord’s website.
Today, their website stands as their strongest revenue stream, reaching new heights in annual turnover.
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Anna, 60 Garner Nord
Numbers we are happy to show off.
4,1M
Impressions across all paid Campaigns
23M
Videos views high view through rate.
0,5 :-
In cost per video view, resulting In high return on investment based on budget
4,1M
Ad recall Lift
(Age group: 25-43)
For Preem on YouTube.
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