Gabba X Fredstan
More cases
Moving the traditional magazine into a social appearance
Challenges
Fredstan stands as one of Gothenburg’s central hubs for food and shopping. Here, you’ll find NK and other upscale brands, along with unique offerings like popular hangout spots like Bar Centro. It’s also home to CAIA’s only permanent physical store and Sephora’s flagship store. The challenge? Crafting content for a discerning audience while weaving together the diverse identities of unique businesses into a cohesive and attractive destination.
Results
Our solution was to create content that inspires, essentially bringing a fashion magazine into the digital realm of social media. We focused on content that maintains a high level of creativity and aesthetics to meet the picky girls expectations and align with Fredstan’s brand identity.
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Gabba Agency
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